When it’s go time — it is go time. So when as a copywriter working for Samsung, you see superstar Bad Bunny chucking iPhones into the void, well, that’s a witty tweet waiting to happen. But the socials move fast, and so we had to as well.
Agency: Cheil
Client(s): Samsung
Creative Directors: Arturo Lee, Domingo Palma, Gabriel Araujo, Matt Villanueva
Creative Team: David Sanchez (CW), Gregorio Merino (CW)
Assignment: Real-time social response tweet for Samsung regarding a certain serial phone-tosser
