If there’s one thing you shouldn’t underestimate, it’s the resilience of people in abnormal times. But even with all the resources available to us, the world and its people still feel oddly disconnected due to a myriad of factors - wealth, race, education, etc. Throw a pandemic into the mix and it’s easy to feel like you have to face the world head-on. Our task? Adapt to the new abnormal in a way that brings people together like never before.

Agency - Digitas x 4A’s MAIP 2020 Virtual Engagement Program

Credits - David Sanchez (CW & Strategy), Olivia Henry (CW), Alyssa Williams (Art Direction), Nicole Lopez (Art Direction), Andrea Wood (Art Direction), Kofi Aidoo (Strategy), Ashley-Nicole Agatep (Media Planning)

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