I’m from Dallas, where sports fans are rabid (to say the least). That being said, I don’t think aaaany city compares to Boston in terms of passion for their teams. Harvard Pilgrim Health Care and Tufts Health Plan know this better than anyone—so I’ve had the opportunity to work on a handful of OOH boards that have graced the giant screens of the TD Garden and Gillette Stadium in Massachusetts.
Agency: Hill Holliday
Client(s): Harvard Pilgrim Health Care, Tufts Health Plan
Creative Directors: Christine Cahill & Lauren McGrath
Creative Team: David Sanchez (CW), Hannah Grenier-Weeks (AD)
Assignment: Various OOH boards that range from vaccination awareness to finding the right health plan for your needs.
OOH board at TD garden, encouraging people that live in Boston or drive by the stadium to get vaccinated against COVID-19.
Pictured left & right: OOH boards at TD Garden aimed to promote the merge of Harvard Pilgrim Health Care and Tufts Health Plan, and how this partnership is a win/win for everyone.
One of a few HPHC/THP-sponsored OOH boards at Gillette Stadium during the Finish at the 50 5K Race at Patriot Place
