Harvard Pilgrim Health Care, Tufts Health plan and the Red Sox foundation are fixtures in the Boston community, and they sought to give back to the children as they geared up for a new school year. We spread awareness through a homepage takeover on the Red Sox website.
Agency: Hill Holliday
Client(s): Harvard Pilgrim Health Care, Tufts Health Plan; in partnership with the Red Sox Foundation
Creative Directors: Christine Cahill and Lauren McGrath
Creative Team: David Sanchez (CW), Hannah Grenier-Weeks (AD)
Assignment: Spread awareness through a homepage takeover on the Red Sox website
Banners that spread awareness of this event ahead of the 2021/2022 school year
A mockup of how the banners will live on the Red Sox website