As we grow up, we often find as Twitter would say, “We all really lived the same life, huh??” This sentiment is amplified among the Hispanic community, as we’re often reveling in the things our immigrant parents would tell us, down to the nuanced mannerisms. We attempted to capture that nostalgia and speak to the relationship between Hispanic parents, their children and their phones.
Agency: Cheil
Client(s): Samsung
Creative Directors: Arturo Lee, Matt Villanueva
Creative Team: David Sanchez (CW)
Assignment: Using Hispanic insights and experience, craft curated radio content that highlights Samsung’s partnership with the powerful Snapdragon processor.
