In the pandemic-riddled world of the last few years, there was a shift in our society; a true step forward in realizing that our mental well-being is not only our greatest challenge, but our most rewarding one yet. Harvard Pilgrim Health Care and Tufts Health Plan, in collaboration with the Boston Globe, presented Turning Points - a podcast where people of all walks of life come together to discuss the importance of prioritizing mental health.
I was tasked with creating social captions to amplify the good word and raise awareness about this admirable collaborative.
Agency: Hill Holliday
Client(s): Harvard Pilgrim Health Care and Tufts Health Plan; partnership with the Boston Globe
Creative Director: Christine Cahill
Copywriter: Myself (David Sanchez)
