Baseball—America’s past-time they call it. But there’s one thing that predates baseball by a stretch, and that’s stress. Yeah, stress, the pressure and bright lights. No matter if you’re driving to your job or driving in a run at Fenway, we all feel it. For this TV spot, we enlisted Alex Verdugo of the Boston Red Sox to help spread the message that no matter our circumstances, we all feel pressure.
Agency: Hill Holliday
Client(s): Point32Health, Harvard Pilgrim Health Care, Tufts Health Plan
Creative Directors: Christine Cahill & Lauren McGrath, David Leonardi
Creative Team: David Sanchez (CW), Hannah Grenier-Weeks (AD)
Assignment: Script for a mental-health focused PSA with Boston Red Sox player, Alex Verdugo
