What does “professionalism” even mean? The sad reality is that the word is synonymous with whiteness and the deep-rooted bias that envelops the workplace like a fog. Our task? Open an honest conversation surrounding appearance, code-switching and the inherent racial bias in the workplace.

Client - 100 Roses from Concrete x 4A’s MAIP 2020 Virtual Engagement Program

Credits - David Sanchez (CW & Strategy), Olivia Henry (CW), Alyssa Williams (Art Direction), Kofi Aidoo (Strategy), Ashley-Nicole Agatep (Media Planning)

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