Fresh is clean, but clean isn’t fresh. To be fresh is to exude confidence, bliss and most importantly - an enchanting fragrance achievable only through Gain Flings. But what truly separates fresh from clean is the idea that freshness is a state of mind - a place where we all aspire to be. Our task? Bring people happiness through scent - specifically Gain Flings.

Agency - Saatchi & Saatchi NY x 4A’S MAIP 2020 Virtual Engagement Program

Client - Gain

Credits - David Sanchez (CW & Strategy), Olivia Henry (CW), Alyssa Williams (Art Direction), Nicole Lopez ( Art Direction)

* Recognized by Saatchi & Saatchi NY as a Finalist *

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